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Plumbing Service

Top-Rated NWA Water Filtration

Franklin installs a whole-home water filtration and softening system that handles hardness, chlorine taste, and well-water issues like iron, sulfur, and sediment — all in a single combined setup, sized to your home. Free in-home estimate, then a flat-rate quote before any work begins.

(479) 282-0003
5.0 · 1,124 Google reviews
A Franklin plumber installing a whole-home water filtration and softening system in a Northwest Arkansas home

A family-owned and operated company

The Franklin Difference

Why Customers Choose Franklin

Top Rated

Franklin is one of the highest-rated service companies in Northwest Arkansas with a 5.0 rating based on 1,124 Google reviews.

Free in-home estimate

We come out, evaluate your water and your home, and give you an all-in flat-rate quote on the system. The estimate is free — if you decide not to move forward, you owe nothing.

Same-day service

Same-day or next-day service is the norm except for periods of extremely high demand.

No surprise pricing

We use flat-rate pricing. The price you approve is the price you pay — no hidden fees, no “milking the clock,” no nickel-and-diming.

Free second opinions

Got a quote from another company that feels off? We’ll come out at no charge and give you a straight, no-pressure second opinion. Learn more.

Franklin Service Guarantee

Every job we do at your home is backed by the Franklin Service Guarantee. Learn more.

TL;DR: Hard water, chlorine taste, iron stains, or sulfur smell? Franklin installs one combined whole-home water filtration and softening system that addresses all of it — sized and configured to your home, whether you’re on city water or a private well. Pricing starts in the $2,900s, with the final number set in person based on your water and your plumbing. Estimates are always free; we don’t charge a service-call fee for a water filtration visit.

The water in NWA, briefly

Northwest Arkansas sits on limestone bedrock. Limestone is mostly calcium carbonate, and it dissolves slowly into the groundwater — which is the technical reason almost every home here has hard water. The four big cities (Fayetteville, Bentonville, Rogers, Springdale) and most of the surrounding suburbs get water from Beaver Lake through the Beaver Water District. That water is treated and chlorinated, but it’s still hard, and many people taste or smell the chlorine. Outlying areas — Cave Springs, parts of Tontitown, parts of Farmington, the Bella Vista outskirts, and rural pockets across Benton and Washington counties — are on private wells. Well water adds another layer: iron, manganese, sulfur, and sediment depending on the geology under your specific property.

Common NWA water problems

Hardness. Chalky white residue on glassware, faucets, and shower doors. Soap scum on tubs and tile. Dry skin and hair after showers. Soap and shampoo that won’t lather well. Scale buildup inside the water heater, dishwasher, washing machine, and ice maker that shortens their lifespan. This affects nearly every NWA home, city or well.

Chlorine taste and smell (city water). Beaver Water District chlorinates the supply — that’s a good thing for safety, but the taste and smell carry through to your tap.

Iron staining (well water). Orange-rust streaks on porcelain sinks, tubs, toilets, and laundry. Sometimes a metallic taste. Iron in well water is extremely common in this area.

Sulfur smell — rotten eggs (well water). Hydrogen sulfide gas dissolved in the water. Smells worst from the hot side of the tap because heating drives the gas out of solution.

Sediment from the well line. Sand, silt, or rust flakes that gum up faucet aerators and clog the inlet screens on appliances.

One combined system that handles all of it

Franklin installs a single whole-home water filtration and softening system — it does both jobs. The softening side uses ion exchange to pull the calcium and magnesium out of your water (so you stop seeing scale on fixtures and inside appliances), and the filtration side handles the rest: chlorine taste and smell on city water, and iron, sulfur, and sediment on well water.

That’s the entire product line for this category — one combined system, configured to what your home actually needs. We don’t sell standalone iron filters, standalone sulfur filters, standalone softeners, or standalone carbon filters as separate products. The tech sizes and configures the combined system during the in-home estimate based on whether you’re on city or well water, your household size, and what your water actually contains.

What a whole-home filtration system costs in NWA

Pricing starts in the $2,900s. Where a given install lands depends on a handful of variables we evaluate in person, then we hand you a flat-rate quote on the spot before any work begins. The variables that move the price:

City water vs. well water. Wells need a configuration that handles iron, sulfur, and sediment in addition to softening; city water installs are simpler.

Household size. Bigger households need a bigger system to handle peak flow without short-cycling.

Plumbing access at the install location. Tight crawlspaces, finished basements, or a remote main-line entry can add labor.

Severity of well-water issues. A well with heavy iron or strong sulfur needs a more robust configuration than a well with mild issues.

Financing is available. Numbers are flat-rate — what we quote is what you pay. If you’ve got a quote from another shop that feels off, we offer a free second opinion.

What to expect

How a free estimate works.

No mystery, no pressure, no charge for the visit. Here’s exactly how a Franklin water filtration estimate goes.

  1. 1

    Book online or call

    Tell us about your water and what you’re trying to fix — takes about 90 seconds.

  2. 2

    Plumber arrives

    We confirm a time window and text you a heads-up when we’re on the way.

  3. 3

    Free flat-rate quote

    We evaluate your water and your home, then hand you an all-in price. You decide.

  4. 4

    Move forward — or walk

    If the quote isn’t right for you, that’s fine. You owe nothing for the visit.

9,000+ Families Served
5.0 ★ 1,124 Google Reviews
Free Water Filtration Estimates
Real reviews

Hear it from your neighbors.

A live, unfiltered feed from Google — good, bad, and everything in between.

5.0 · 1,124 Google reviews

2026 Update: Changing my review to 3 stars based on most recent experience. Pros: Franklin is highly communicative and arrived on time. The tech they sent was nice. Cons: I found the actual work to be lacking this time. I scheduled an HVAC tune up. The tech found several things that needed to be fixed (including a couple of bad capacitors) and recommended a chemical clean because my husky had gotten dog hair on the condenser unit. I saw the pictures and am not contesting the fact that it was clearly quite dirty. But they basically put things back together, showed me the pictures, gave me a quote, and charged me $75. $75... for what? They tested the capacitors, and took photos, but they didn't actual clean or maintenance anything. They didn't even try hosing it down, which is meant to be part of their service. A service call is only $29 online, so I'm unclear what they actually charged me for. I had another company come out and they beat Franklin's quote by 50%. The second company cleaned the unit as part of their regular tune up- no chemical clean required. Disappointing, won't be using Franklin again. 2025: Our technician Devin was quick, professional, and did a great job of explaining what he found in a way that was easy to understand. He wore shoe covers while in the house, always knocked before entering, and was very respectful.

Ashley Pearson in the last week

I’ve been in the area for 20+ years and used a few service companies during that time frame. Franklin Heating & Air is my favorite area HVAC co so far. They are typically on time, honest, courteous and knowledgeable. I was ready to leave this Review with “I trust their judgment” though day after service call I will add this caveat: “it depends on who is sent out”. Unfortunately I now have to say that Kyle and Dimitrios misdiagnosed the problem and cost me an additional $45 to have propane people come out for 5 minutes to “put a meter on” my register (something I believe HVAC should be able to do) only to find all was well there. Surely a simple meter test by HVAC could determine if propane service was in fact needed. Not happy about that. April 2026 Axell Morris serviced my unit today, adding refrigerant as is typically needed for my older A/C. Axell was very knowledgeable and I appreciated his honesty and integrity. I’m requesting a quote on a new unit. The company is trustworthy and I will continue to call upon Franklin HVAC and Axell.

Carol Godsey in the last week

Ayden Kubiak was very knowledgeable about the fact we needed to get a new toilet. He went over the cheapest to the more expensive options. He even checked to water pressure before he left the house.

joy porche in the last week

Lee was both professional and friendly. I appreciate his thoroughness.

Christa J in the last week

Mickey found a problem with one of our AC units when doing the Spring check up last week. He came today and repaired the problem. He was quick and arrived within the scheduled window. We appreciate this service because it will reduce the chances we can need repairs during the hot summer months. Highly recommend Franklin!!!

Mary Bower in the last week
FAQ

Common water filtration questions.

Do I need water softening in NWA?
Almost certainly yes. Northwest Arkansas sits on limestone bedrock, which means the water is hard — both city water (Beaver Water District serves the four big cities) and well water. Hard water leaves chalky residue on glassware and fixtures, dries out skin and hair, makes soap and detergent less effective, drives soap scum on showers and tubs, and shortens the lifespan of water heaters, dishwashers, and washing machines by laying down scale inside them. This applies to both city and well customers.
What does Franklin’s filtration system handle?
Franklin installs one combined whole-home system that handles both softening and filtration in a single setup. It addresses hardness (the calcium and magnesium that cause scale and chalky residue), chlorine taste and smell on city water from the Beaver Water District, and the iron, sulfur, and sediment issues common on rural NWA wells. The system is sized and configured to your home during the in-home estimate based on whether you’re on city or well water, your household size, and what your water actually contains.
How much does a whole-home filtration system cost?
Pricing starts in the $2,900s. Where a given install lands depends on whether you’re on city or well water, household size, plumbing access at the install location, and whether the home has well-specific issues like iron or sulfur that need to be addressed in the configuration. The estimate itself is always free — we come out, evaluate your water and your home, and give you a flat-rate quote on the spot before any work begins.
Can you handle iron-staining or sulfur smell from my well?
Yes. Orange-rust staining on porcelain and laundry is iron; the rotten-egg smell is hydrogen sulfide. Both are common on rural NWA wells in places like Cave Springs, parts of Tontitown, parts of Farmington, and Bella Vista outskirts. Franklin doesn’t sell separate iron filters or sulfur filters as standalone products — instead, the whole-home filtration and softening system is configured to address iron, sulfur, and sediment as part of the same install. The tech evaluates your well water during the free in-home estimate and configures the system accordingly.