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Plumbing Service

Top-Rated NWA Water Filtration

NWA water is hard on your appliances, your fixtures, and your skin. A whole-home filter or softener fixes it in one install — extending the life of your water heater, faucets, and washer, and giving you cleaner-feeling water at every tap. Get a Franklin plumber to your home for an honest recommendation and a free, all-in quote before any work begins. We’ve earned 1,248 5-star Google reviews from your neighbors. Schedule online or call (479) 282-0003.

(479) 282-0003 OPEN NOW · Mon–Sat 7am–7pm
5.0 · 1,248 Google reviews

A family-owned and operated company

The Franklin Difference

Why Customers Choose Franklin

Top Rated

Franklin is one of the highest-rated service companies in Northwest Arkansas with a 5.0 rating based on 1,248 Google reviews.

Free In-Home Estimate

We come out, evaluate your water and your home, and give you an all-in flat-rate quote on the system. The estimate is free — if you decide not to move forward, you owe nothing.

Same-Day Service

Same-day or next-day service is the norm except for periods of extremely high demand.

No Surprise Pricing

We use flat-rate pricing. The price you approve is the price you pay — no hidden fees, no “milking the clock,” no nickel-and-diming.

Free Second Opinions

Got a quote from another company that feels off? We’ll come out at no charge and give you a straight, independent second opinion. Learn more.

Franklin Service Guarantee

Every job we do at your home is backed by the Franklin Service Guarantee. Learn more.

TL;DR: Hard water, chlorine taste, iron stains, or sulfur smell? Franklin installs one combined whole-home water filtration and softening system that addresses all of it — sized and configured to your home, whether you’re on city water or a private well. Pricing starts at $3,345.29, with the final number set in person based on your water and your plumbing. Estimates are always free; we don’t charge a service-call fee for a water filtration visit.

The water in NWA, briefly

Northwest Arkansas sits on limestone bedrock. Limestone is mostly calcium carbonate, and it dissolves slowly into the groundwater — which is the technical reason almost every home here has hard water. The four big cities (Fayetteville, Bentonville, Rogers, Springdale) and most of the surrounding suburbs get water from Beaver Lake through the Beaver Water District. That water is treated and chlorinated, but it’s still hard, and many people taste or smell the chlorine. Outlying areas — Cave Springs, parts of Tontitown, parts of Farmington, the Bella Vista outskirts, and rural pockets across Benton and Washington counties — are on private wells. Well water adds another layer: iron, manganese, sulfur, and sediment depending on the geology under your specific property.

Common NWA water problems

Hardness. Chalky white residue on glassware, faucets, and shower doors. Soap scum on tubs and tile. Dry skin and hair after showers. Soap and shampoo that won’t lather well. Scale buildup inside the water heater, dishwasher, washing machine, and ice maker that shortens their lifespan. This affects nearly every NWA home, city or well.

Chlorine taste and smell (city water). Beaver Water District chlorinates the supply — that’s a good thing for safety, but the taste and smell carry through to your tap.

Iron staining (well water). Orange-rust streaks on porcelain sinks, tubs, toilets, and laundry. Sometimes a metallic taste. Iron in well water is extremely common in this area.

Sulfur smell — rotten eggs (well water). Hydrogen sulfide gas dissolved in the water. Smells worst from the hot side of the tap because heating drives the gas out of solution.

Sediment from the well line. Sand, silt, or rust flakes that gum up faucet aerators and clog the inlet screens on appliances.

One combined system that handles all of it

Franklin installs a single whole-home water filtration and softening system — it does both jobs. The softening side uses ion exchange to pull the calcium and magnesium out of your water (so you stop seeing scale on fixtures and inside appliances), and the filtration side handles the rest: chlorine taste and smell on city water, and iron, sulfur, and sediment on well water.

That’s the entire product line for this category — one combined system, configured to what your home actually needs. We don’t sell standalone iron filters, standalone sulfur filters, standalone softeners, or standalone carbon filters as separate products. The tech sizes and configures the combined system during the in-home estimate based on whether you’re on city or well water, your household size, and what your water actually contains.

What a whole-home filtration system costs in NWA

Pricing starts at $3,345.29. Where a given install lands depends on a handful of variables we evaluate in person, then we hand you a flat-rate quote on the spot before any work begins. The variables that move the price:

City water vs. well water. Wells need a configuration that handles iron, sulfur, and sediment in addition to softening; city water installs are simpler.

Household size. Bigger households need a bigger system to handle peak flow without short-cycling.

Plumbing access at the install location. Tight crawlspaces, finished basements, or a remote main-line entry can add labor.

Severity of well-water issues. A well with heavy iron or strong sulfur needs a more robust configuration than a well with mild issues.

Financing is available. Numbers are flat-rate — what we quote is what you pay. If you’ve got a quote from another shop that feels off, we offer a free second opinion.

What to expect

How a free estimate works.

No mystery, no charge for the visit. Here’s exactly how a Franklin water filtration estimate goes.

  1. 1

    Book online or call

    Tell us about your water and what you’re trying to fix — takes about 90 seconds.

  2. 2

    Plumber arrives

    We confirm a time window and text you a heads-up when we’re on the way.

  3. 3

    Free flat-rate quote

    We evaluate your water and your home, then hand you an all-in price. You decide.

  4. 4

    Move forward — or walk

    If the quote isn’t right for you, that’s fine. You owe nothing for the visit.

9,000+ Families Served
5.0 ★ 1,248 Google Reviews
Free Water Filtration Estimates
Real reviews

Hear it from your neighbors.

A live, unfiltered feed from Google — good, bad, and everything in between.

5.0 · 1,248 Google reviews

Angel Hernandez was the HVAC technician/customer service representative from Franklin who arrived promptly, within the time specified, and provided knowledgeable and professional service when my old air conditioner stopped working during this hot Arkansas summer. I appreciated the way he approached the diagnostic call. He took the time to analyze the specific problem and explain my options rather than immediately pushing me to replace the whole thing. He asked detailed questions about the house and took my individual circumstances into consideration before giving his opinion, which helped me make an informed decision. I admired his integrity, professionalism, and willingness to look at the situation from the customer's perspective. He made me feel like he was focused on finding the right solution, not just selling me more than I needed. Throughout our interaction, he was patient with me, showed me the issues, and explained everything in a way that I could understand it. I felt safe and respected, which is important for anyone but especially for this old lady. I would definitely recommend him!

Sarah Harkey Mayfield in the last week

Brett Rutledge, with Franklin AC was the air conditioner repairman sent to unclog my unit lines today. He was very polite, efficient, knowledgeable, and explained everything thoroughly. Very professional. He deserves a 5 star in my opinion.

Pam Thurman in the last week

I enjoyed the service we received but not the spam mail that ended up in our mailbox. They sold our data in the laziest way possible. We now get mail with the name "Franklin Heating And AirLastname Firstname". Received four pieces of mail that way, so far. Wont be returning customers. Owner or not. Someone in the company is selling the data or you have a vulnerability. No two ways about it

NoneYa in the last week

Brett Rutledge was my service rep and did a great job informing me and was quick.

Tony Coffey in the last week
FAQ

Common water filtration questions.

How long does install take?
Whole-home filters and softeners typically install in 2–4 hours. We schedule and complete most installs within a few days of your free quote.
How much does a whole-home filter or softener cost?
Whole-home filter or softener installs start from $3,345.29, all-in. Pricing includes parts and labor; sales tax not included, and rates can shift over time, so your tech will quote the exact flat-rate price on-site before any work begins. Quote is always free.
Do I really need one in NWA?
Northwest Arkansas water is moderately hard, so a whole-home softener noticeably extends the life of water heaters, fixtures, and appliances. If you'd like a clear-eyed read on whether your home would benefit, your tech will walk you through the tradeoffs honestly — not every home needs a system.
Are your technicians licensed and insured?
Yes. Every Franklin technician works under our Arkansas state licensing, and we're fully insured (general liability + workers' comp). Our team is also background-checked and drug-tested. Email us if you'd like proof of license and insurance.
Do you guarantee the work?
Yes — every job is backed by the Franklin Service Guarantee. If something we repaired or installed isn't right, we'll come back and make it right at no charge.
What is the $29 service call?
It's our diagnostic visit. A licensed technician comes out, figures out what's actually going on, and gives you an all-in flat-rate price for the repair before any work starts. If you decide not to move forward, you only owe the $29 — no penalty. Replacement quotes (water heaters, AC systems, panels, etc.) are always free.
Do you offer financing?
Yes. We've teamed up with Wells Fargo to offer financing on home repairs over $500, upon credit approval. See our financing page for current promotions, or ask your technician for options before approving the quote.
Do you offer services other than this?
Yes — Franklin handles HVAC, plumbing, and electrical work. Same crew, same $29 service call, same flat-rate guarantee.